From the unknown stall “Yapolo”, to the now well-known Chinese, the world famous commercial street. In the 20 years long and tortuous road of development, the Yapolo from one of the "dancers" slowly grown into a "waltz" master, jumped out of its growth "trilogy."
The first step - the road on both sides of the business long
Business market often heard people said: "If you want to make the sale greatly, we must have the most favorable climatic, geographical, and human." Yapolo is this kind are accounted for three-pronged: Yapolo near the embassy district, surrounded by the international post office, hotels, restaurants, hospital and international clubs, such as basic life supporting facilities complete, inherent with conducting international business operations in basic conditions. In early 1988, a number of commercial-minded businessmen, by virtue of Yapolo, a unique geographical advantage, the light of market economic development situation, try to start here with the Russian and Eastern European market, wholesale apparel, shoes and hats and daily necessities of life-oriented industry, foreign trade business. Who knows this test on a test grew - at first not only benefit the people refused to the contrary, the business also growing in volume; later saw a profitable business, but also access a number of group to flock to this expensive "path" investment shop, start with the foreign trade clothing business. Yapolo, clothing wholesale market of foreign trade began spontaneously formed, and continuously explore the market positioning has gradually moved towards prosperity. From 1988 to 1992 within a short span of 5 years old Yapolo, a street market stalls on the development of more than 1400, to come here to shop numerous domestic and foreign tourists. Among them, only for bulk purchases of foreign trade business, as many as thousands of businessmen.
The second step - the transformation in transition into the canopy
Yapolo, the market for the original long-standing operations, traffic chaos, noise nuisance to the public and other issues, government departments of Yapolo, the road on both sides of the "street vendors" to carry out a thorough demolition, alteration. Proper arrangements for both businesses, but also to ensure that "Yapolo" brand to develop a continuation of co-ordination by the Chaoyang District government, the market relocated to temporary market sheds built Quintiles. Businesses are free to operate and are starting to operate in accordance with the unified planning of the pattern of changes in business from export-oriented apparel and wholesale and retail domestic sales. Opening early, because the original Yapolo market has also retained some window-dressing, most of the old tenants did not promptly follow up, and old it can not adapt to customers, resulting in the new Yapolo market stalls once idle, source scarce Depression scene. Faced with this situation, adjust timely Format Quintiles Group, a diversified business model, vigorously develop the domestic market, while developing a diversified economy, the creation of Fisheries Agency, Office of agricultural and sideline products, food and snacks Office and so on, as far as possible to attract the diverse needs of consumers. While the operating pattern has changed, "Yapolo" is still more attractive by virtue of the original brand, and very filling located in the traffic heading for the commercial district of the advantages of operating out of the bottom step by step. As the market recovery, repeat buyers and new clients increased day more and more domestic and foreign merchants come to realize and accept a new "Yapolo." Yapolo at this time not only from Eastern Europe continue to attract old customers, but also attracted a growing number of Middle East and other countries, businessmen, Yapolo, the market scale of operation also expanded one step up.
The third step - a comprehensive upgrade Hing Building
Greenhouse market in the development process, Yapolo, both sides of the unit of society beginning to discover Yabao huge potential business opportunities on the road. Thus, they have been or will be replaced by the original office space for rental shops, or simply remove the walls of new stores. Ministry of Foreign Affairs in 1993 to go abroad to pick up personnel for the Office transform rental signs, Yapolo, entered a large-scale construction, Dajian market new period of development. Enter the new millennium, the Yapolo market, upgrading the hardware facilities are more into the fast lane. Especially the Ritan International Trade Center, the days of Blair House, the Blair House, Geely Building, Yabao City with the construction of commercial buildings open to further improve the Yapolo market levels and tastes. At the same time, the old barbarian Street, heading for the door construction, continue to enlarge the "Road Yabao effect", Yapolo market, further expand the scope of, and ultimately the formation of two Street today (Chaoyang Men Wai Avenue, Market Street), two Road (Yapolo, Ritan Road) as the core region, with the surrounding streets Yapolo connected China International Trade Economic Circle.
Turning to the formation of Yapolo shopping district, from 1993 in the way of doing business Yabao quite Miss Ding feelings. "When Yapolo market or iron shed era, in the eyes of a lot of people it is just an extension of Xiushui Street did not cause too many people's attention. Can be changed when the new look here, the addition to our operating environment has improved, Yapolo has become the international market a brand wholesale trade industry, in Russia and the Middle East, a lot of people did not come to China, but to know Beijing, China has a Yapolo. “Ladies start from today to Russia, Ukraine, Kyrgyzstan Tanzania, Uzbekistan and other countries own wholesale children's wear brands. Miss Ding Road in Yabao harvest a lot, which has one of the difficult businesses, but also have the joy of harvest. Miss Ding most proud of is that she and Beijing Shunyi, a joint venture garment factory women's apparel 3 years, she has provided a model of fabric and finished products for export, it can be said that the cooperation of three years she realized that a successful woman's taste, but also just engaged in women's clothing processing factory opened the market. She said that Yapolo, has more than just a wholesale market on behalf of said Yapolo market booming across the country can solve much of the employment problem of survival.
World economic fluctuations, changes in market demand, bring the foreign trade enterprises of the enormous challenges to Yapolo and unprecedented opportunities, practitioners are concerned about market transformation is about to take the fourth step. To this end, we interviewed a Chaoyang district office as well as the Leaders of the Association of Private Chaoyang District, responsible person. They said that to get a firm foothold in this volatile, it is necessary to enhance capability of independent innovation, focus on new technologies, new materials research and development, enhance core competitiveness, change "Made in China" to "Created in China", to create own brands struggle World famous brand, put Yapolo to create a "four centers" - "cultural and creative industries Clothing Center Clothing & Accessories International Trade Center, Clothing & Accessories brand culture incubator center, the International Exhibition Center Clothing & Accessories" to promote the implementation Yapolo upgrade and transformation, the need to ease the logistics channel to promote China Yapolo Clothing & Accessories independent export brands hatch base construction, promote the implementation of scientific development Yapolo.
